Samina Makhanbetazhiyeva

PRODUCT @ META

Who I Am

I’m Samina — a results-driven leader at the forefront of AI, data, marketing, and strategic consulting. I’ve spearheaded AI programs with direct visibility to Meta’s executive team, delivered global campaigns for Fortune 500 brands, and advised founders and leadership teams on growth strategies that transform ambitious goals into measurable results.

With a proven ability to translate complexity into clarity, I bridge the gap between cutting-edge technology and business impact, whether architecting benchmark datasets that train next-generation AI models, scaling multilingual AI systems to 20+ markets, or leading marketing initiatives that achieve triple-digit growth in engagement and reach.

I thrive where innovation meets execution — building high-performing teams, aligning stakeholders across disciplines, and delivering solutions that shape products, markets, and user experiences on a global scale. This portfolio showcases my track record of high-stakes delivery across AI & data, marketing, and strategy, reflecting my commitment to impact, precision, and innovation.

PROJECTS

Industry Expertise

AI & Data

Experience in AI model training, multilingual data annotation, NLP-driven internationalization, and product evaluation — optimizing systems for global scalability and precision.

Fintech & Startups

Background in scaling SaaS-based and high-growth ventures, driving product adoption, and delivering data-backed solutions in dynamic, fast-paced environments.

Marketing, PR & Digital Strategy

Proven track record in building brand presence and narratives, managing campaigns, and leveraging analytics to deliver targeted growth across diverse platforms and audiences.

Client Relations & Consulting

Expert in building strategic partnerships, managing high-profile client accounts, and delivering solutions that drive growth and retention across global markets.

Most Recent Professional Experience

May 2025 - Present

Department Head (FoA)

@Meta

Led Meta’s “Creators Golden Set” project with CEO visibility, building AI training datasets for Facebook & Instagram.
Managed 60+ annotators across 2 high-volume sprints, maintaining 90%+ accuracy on subjective tasks.
Oversaw strategy, QA, and stakeholder comms; refined taxonomy and resolved blockers, handled resource planning, onboarding, and delivery across evolving AI/ML workflows.
Applied marketing expertise to improve AI classification standards.

Jan 2025 - Apr 2025

Department Head (LaaS)

@Meta

Directed multilingual projects for Meta AI Studio & Search, optimizing AI internationalization (i18n) and localization (l10n) through NLP and linguistics.
Co-managed 80+ linguists across 20+ languages to support model fine-tuning and define evaluation standards.
Drove consistent delivery and stakeholder satisfaction across fast-paced global AI initiatives.

May 2024 - Dec 2024

Team Lead (Meta AI)

@Meta

Led 9 SMEs to fine-tune Meta’s AI assistant via domain-specific prompt engineering and failure mode analysis across multiple quality parameters.
Benchmarked performance against ChatGPT, Gemini, Perplexity, and Bing; drove model improvements.
Conducted hallucination detection and safety testing, delivering weekly risk-reduction reports to engineering teams.
Piloted advanced GenAI features (agentic AI, multi-tool workflows, speech/image capabilities) to accelerate innovation.