Digital Marketing, Content & Brand Strategy

Toronto, Canada

• Delivered full-service marketing solutions for 3–6 active clients per month across diverse industries, including e-commerce, lifestyle, and tech.

• Designed and executed integrated GTM strategies, combining social, web, email, paid ads, SEO, and content to drive acquisition, engagement, and retention.

• Led marketing projects for household brands (HelloFresh, Amazon, Netflix, Clif Bar) from concept to execution, generating measurable ROI and client retention.

• Produced visually compelling, data-backed reports that shaped client decision-making and long-term strategies.

Mississauga, Canada

• Spearheaded the institute’s rebranding, increasing website satisfaction by 38% and user engagement by 34% through a Drupal website redesign.

• Built content pillars and executed a social media strategy that grew followers by 261% and boosted engagement rates by 472%.

• Authored blog content, managed newsletters, and coordinated multi-channel campaigns, driving a 78.5% increase in web traffic.

• Leveraged analytics tools to continuously refine strategies, resulting in an 84% improvement in digital performance.

Mississauga, Canada

• Launched the Registrar’s first social media presence from zero to 130K+ reached in 6 months — all organic growth.

• Produced high-impact multimedia content and hosted webinars for audiences of 500K+ prospective students.

• Directed cross-functional communications projects that achieved 900K+ impressions and a 485% increase in reach.