Keynote Speaker & Judge at U of T's IBA Case Competition

Closing out 2023 on a high note, I had the honour of being the keynote speaker and final judge at the Innovative Business Association (IBA)’s “Ready, Set, Market” Case Competition at the University of Toronto.

Speaking to an audience of over 100 students, I shared practical insights on the role of marketing in business operations, career paths within the field, and strategies for ongoing professional growth.

Drawing from my experience running Kiuloper and leading diverse projects in marketing consulting, strategy, web development, and paid media, I was excited to offer hands-on perspectives to the next generation of business leaders.

Big thanks to Andreas Krauss, Adriana Rosas Rodriguez, Kimberly Nguyen, and the entire IBA team for hosting such an impactful event. Always grateful to contribute to student learning and development!